Smells like we poured a bowl of tasty Fruit Loops and balled it into a bar of soap. Literally… Our CEREAL KILLER fragrance begins with top notes of lemon rinds, lime, and grapefruit; middle notes of lemongrass, lily, and verbena; and base notes of vanilla sugar. This is our kid's top-selling bar of soap. No cereal was harmed in the making of this soap!